in\ the\ red

in\ the\ red
adv or adj. phr. informal
In an unprofitable way; so as to lose money.

A large number of American radio stations operate in the red.

A rich man who has a farm or ranch often runs it in the red, but makes his money with his factory or business.

Contrast: in the black (From the fact that people who keep business records usually write in red ink how much money they lose and in black ink how much money they gain.)
••
operating in debit, at a loss, or with a (cash) deficit; with (current) liabilities in excess of (current) assets

Словарь американских идиом. — СПб., Изд-во "Лань". . 1997.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • The Red Green Show — From left to right, Harold (Patrick McKenna), Red (Steve Smith) and Bill (Rick Green). Format Sitcom Sketch comedy …   Wikipedia

  • The Red Moon Mystery — was a Dan Dare story which ran in the original Eagle comic from Volume 2, Issue 26 (Dated 5 October, 1951); to Volume 3, Issue 11 (Dated 20 June, 1952). It was drawn by Frank Hampson.ynopsisDan and Digby are on a skiing holiday in North Mars, and …   Wikipedia

  • The Red Chord — Origin Revere, Massachusetts, United States Genres Deathgrind, deathcore Years active 1999–present Labels Metal Blade …   Wikipedia

  • The Red Sea Sharks — (Coke en stock) Cover of the English edition Publisher Casterman …   Wikipedia

  • The Red-Headed League — is the most famous of the 56 Sherlock Holmes short stories written by Arthur Conan Doyle. It first appeared in The Strand Magazine in August 1891, with illustrations by Sidney Paget. Conan Doyle ranked The Red Headed League second in his list of… …   Wikipedia

  • The Man with the Red Tattoo —   …   Wikipedia

  • The Red Shoes — as opposed to Red Shoes, can refer to * The Red Shoes (fairy tale), a fairy tale by Hans Christian AndersenIt can also refer to various works inspired by the fairy tale, including* The Red Shoes (film), one of the BFI s Top 10 British films * Th …   Wikipedia

  • The Red Victorian — is a historic hotel and bed breakfast located in San Francisco s Haight Ashbury district, two blocks from Golden Gate Park and well served by public transit. The hotel was constructed in 1904 as the Jefferson Hotel. In 1967 during the Summer of… …   Wikipedia

  • The Red Tree (Shaun Tan) — The Red Tree (ISBN 0968876838), written and illustrated by Shaun Tan, is a children s picture book that presents an unusually dark view of life. The illustrations are detailed and surreal. The text is spare and matches the dark tone of the… …   Wikipedia

  • The Red Skelton Show — was a staple of American television for almost two decades, from the early 1950s through the early 1970s. (It was second to Gunsmoke (1955 1975) and third to The Ed Sullivan Show (1948–1971) in the ratings during that time.) Skelton, who had… …   Wikipedia

  • The Adventure of the Red Circle — The Adventure of the Red Circle, one of the 56 Sherlock Holmes short stories written by British author Sir Arthur Conan Doyle, is one of eight stories in the cycle collected as His Last Bow . ynopsisMrs. Warren, a landlady, comes to 221B Baker… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”